How Stores Trick You Into Buying More Things

People like to think of themselves as savvy shoppers, but are still vulnerable to these common psychological tricks.

Source: How Stores Trick You Into Buying More Things

Oct 11, 2017

Video by The Atlantic

How do consumers decide what to buy? The truth is that stores know you better than you do—both online and offline. The Atlantic writer Derek Thompson reveals how retailers consistently manipulate customers into shelling out more money than a given item is worth. In this video, Thompson details three major psychological biases that retailers exploit and offers lessons on how to counteract each one.


Authors: Derek Thompson, Alice Roth, Tynesha Foreman, Sophia Myszkowski

About Donna L. Roberts, PhD

Dr. Donna Roberts has been involved in higher education at military bases for over 25 years, including both faculty and administrative positions. She has been with Embry-Riddle Aeronautical University since 2003 and is presently assigned duties as the Discipline Chair for Psychology and Sociology in the Social Sciences and Economics Department of the College of Arts and Sciences. As a faculty member Dr. Roberts has been involved in all aspects of the curriculum – from development to evaluation to delivery. Additionally, she has served as an Officer of the Faculty Senate and on various strategic University committees. Her research interests include media psychology, prison reform, human and animal rights, educational psychology and industrial/organizational psychology. Her background is in education and the social sciences with educational qualifications including: • Ph.D. in Psychology (Northcentral University) • MAS/MBA in Aviation (ERAU) • M.Ed. in Adult & Higher Education (University of Oklahoma) • M.H.R. (University of Oklahoma) • M.Ed. in Counseling (University of Maryland) Donna is originally from a small town in the Finger Lakes region of upstate New York – Canandaigua (a Native American name that means “the chosen spot”). She currently resides in Europe with her husband and various rescue cats.
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