People like to think of themselves as savvy shoppers, but are still vulnerable to these common psychological tricks.
Oct 11, 2017Video by The Atlantic
How do consumers decide what to buy? The truth is that stores know you better than you do—both online and offline. The Atlantic writer Derek Thompson reveals how retailers consistently manipulate customers into shelling out more money than a given item is worth. In this video, Thompson details three major psychological biases that retailers exploit and offers lessons on how to counteract each one.