Growing up, so many years ago, I loved the pounding beat and consuming rhythm of Phil Collins’ In The Air Tonight. The intense drumbeat was stirring; the story behind the song even more so. What follows is my own flawed … Continue reading
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How teens today differ from millennials By Katie Richards January 25, 2017 from: http://www.adweek.com/brand-marketing/what-brands-need-know-about-gen-z-reach-new-generation-consumers-175745/ Gen Z could not be more different from the millennial generation, according to a new study from ad agency Barkley and FutureCast. The problem, though, is … Continue reading
From: http://www.freetech4teachers.com/2017/01/why-we-feel-attached-to-our-stuff-ted.html#.WNFY4PnyuUk TUESDAY, JANUARY 10, 2017 Why We Feel Attached to Our Stuff – A TED-Ed Lesson A few years ago I realized that somewhere along the line I started to collect coffee mugs. I never set out to collect … Continue reading
CP+B adds to its award-winning campaign By David Gianatasio February 10, 2017 Why let go of a winning formula that viewers enjoy, especially when it’s helped your client amass 20 million active users for its marketplace app in less … Continue reading
Advice for boomers desperate to unload family heirlooms February 9, 2017 Increasingly, when their parents die, boomers and Gen X’ers will face challenges finding buyers for the possessions Source: Sorry, Nobody Wants Your Parents’ Stuff By Richard Eisenberg Money … Continue reading
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A number of new online fashion retailers are capitalizing on consumers’ desires to purchase clothing that lasts. Source: The Power of Buying Less by Buying Better ELIZABETH CLINE FEB 16, 2016 According to a recent survey commissioned by the British charity … Continue reading