Author Archives: Donna L. Roberts, PhD

About Donna L. Roberts, PhD

Dr. Donna Roberts has been involved in higher education at military bases for over 30 years, including both faculty and administrative positions. She has been with Embry-Riddle Aeronautical University since 2003 and is presently assigned duties as the Department Chair for Social Sciences and Economics in the College of Arts and Sciences. As a faculty member Dr. Roberts has been involved in all aspects of the curriculum – from development to evaluation to delivery. Additionally, she has served as an Officer of the Faculty Senate and on various strategic University committees. Her research interests include media psychology, prison reform, human and animal rights, educational psychology and industrial/organizational psychology. Her background is in education and the social sciences with educational qualifications including: • Ph.D. in Psychology (Northcentral University) • MAS/MBA in Aviation (ERAU) • M.Ed. in Adult & Higher Education (University of Oklahoma) • M.H.R. (University of Oklahoma) • M.Ed. in Counseling (University of Maryland) Donna is originally from a small town in the Finger Lakes region of upstate New York – Canandaigua (a Native American name that means “the chosen spot”). She currently resides in Europe with her husband and various rescue cats.

Do We Control Our Own Purchasing Habits?

Photo by Alexandre Godreau on Unsplash Flaws in our decision-making ability are fuel for the market. Source: Do We Control Our Own Purchasing Habits? By Liraz Margalit Ph.D. Persuading rational people to make rational decisions is easy. Unfortunately, as humans, … Continue reading

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The Emotions of Luxury

  Photo by Danilo Capece on Unsplash How emotions related to “self” and brand “truth” create perceptions of luxury. Source: The Emotions of Luxury ByPeter Noel Murray Ph.D. When asked about luxury brands, most consumers mention unique design, great quality, … Continue reading

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Online Personality Disorders

As a web psychologist, I’m exposed to many different types of user behavior Source: Online Personality Disorders By Liraz Margalit Ph.D. There are many types of user behavior online, and decision-makingprocesses. While each of us has an individual style, as … Continue reading

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Why some breakthrough ideas don’t break through

Before Amazon, Netflix, and iPhone became part of our everyday lives, there were predecessors with comparable ideas that broke new ground, but didn’t take root. Why do some businesses not reap the rewards of having a world-changing idea, or even … Continue reading

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Becoming a Mindful Consumer

What moral responsibility do consumers have regarding their purchase decisions? Source: Becoming a Mindful Consumer By Azadeh Aalai Ph.D. How much responsibility do consumers have regarding where and how they are spending their money? Take, for instance, the burgeoning discussion … Continue reading

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The Psychology of Why We Play Lotto

Ways to explain ‘irrational’ behaviour Source: The Psychology of Why We Play Lotto By Ryan Anderson In the 18th Century a Swiss polymath by the name of Daniel Bernoulli changed the world forever. His work relating to what we now recognize … Continue reading

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10 Factors That Influence Your Purchase Decisions

    Behavioral economics teaches us lessons on how consumers make decisions. Source: 10 Factors That Influence Your Purchase Decisions By Shahram Heshmat Ph.D. The basic message of behavioral economics is that consumers often act against their own economic best interests … Continue reading

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