Author Archives: Donna L. Roberts, PhD

About Donna L. Roberts, PhD

Dr. Donna Roberts has been involved in higher education at military bases for over 25 years, including both faculty and administrative positions. She has been with Embry-Riddle Aeronautical University since 2003 and is presently assigned duties as the Discipline Chair for Psychology and Sociology in the Social Sciences and Economics Department of the College of Arts and Sciences. As a faculty member Dr. Roberts has been involved in all aspects of the curriculum – from development to evaluation to delivery. Additionally, she has served as an Officer of the Faculty Senate and on various strategic University committees. Her research interests include media psychology, prison reform, human and animal rights, educational psychology and industrial/organizational psychology. Her background is in education and the social sciences with educational qualifications including: • Ph.D. in Psychology (Northcentral University) • MAS/MBA in Aviation (ERAU) • M.Ed. in Adult & Higher Education (University of Oklahoma) • M.H.R. (University of Oklahoma) • M.Ed. in Counseling (University of Maryland) Donna is originally from a small town in the Finger Lakes region of upstate New York – Canandaigua (a Native American name that means “the chosen spot”). She currently resides in Europe with her husband and various rescue cats.

Shop ‘Til You Drop: The Crisis of Consumerism

  Are we too materialistic? Are we willfully trashing the planet in our pursuit of things? And what’s the source of all this frenetic consumer energy and desire anyway? In a fast-paced tour of the ecological and psychological terrain of … Continue reading

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Upscale “Shop ‘til You Drop” is for Poor Extraverts

Among low-income groups, extraverts spend more than introverts on luxury goods Source: Upscale “Shop ‘til You Drop” is for Poor Extraverts Kevin Bennett Ph.D. Many of us like to shop, but new research shows that personality type is associated with … Continue reading

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Are You a Conflicted Consumer?

Tightwads, spendthrifts and the pain of paying Source: Are You a Conflicted Consumer? Alain Samson Ph.D. A quick self-assessment Let’s skip the usual introductory text and start with a short self-assessment. Please complete the three questions below and take note … Continue reading

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The [brand] connected consumer – Tiffany White 

  Tiffany White tells a cautionary tale about the modern, connected consumer. Tiffany Barnett White is Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow at the University of Illinois, College of Business. She joined the faculty … Continue reading

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10 Reasons Why People Spend Too Much

Make better financial decisions with behavioral economics. Source: 10 Reasons Why People Spend Too Much Shahram Heshmat Ph.D. Many Americans live beyond their means. The recent CFPB survey found that about one-third of people ages 30 to 49 had more … Continue reading

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What Consumers Should Know About Good-Better-Best Pricing

Marketers sell different priced products to customers hoping for heftier profits Source: What Consumers Should Know About Good-Better-Best Pricing Utpal Dholakia Ph.D. These days, good-better-best pricing is everywhere. When purchasing an airplane ticket, for example, passengers can buy the default … Continue reading

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Do We Form Similarly Close Relationship With Brands As With Our Loved One?

Are brands addictive? Source: Do We Form Similarly Close Relationship With Brands As With Our Loved One? Martin Reimann For human relationships it is known that after an initial electrifying honeymoon period, excitement for the loved partner often goes down … Continue reading

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