Author Archives: Donna L. Roberts, PhD

About Donna L. Roberts, PhD

Dr. Donna Roberts has been involved in higher education at military bases for over 25 years, including both faculty and administrative positions. She has been with Embry-Riddle Aeronautical University since 2003 and is presently assigned duties as the Discipline Chair for Psychology and Sociology in the Social Sciences and Economics Department of the College of Arts and Sciences. As a faculty member Dr. Roberts has been involved in all aspects of the curriculum – from development to evaluation to delivery. Additionally, she has served as an Officer of the Faculty Senate and on various strategic University committees. Her research interests include media psychology, prison reform, human and animal rights, educational psychology and industrial/organizational psychology. Her background is in education and the social sciences with educational qualifications including: • Ph.D. in Psychology (Northcentral University) • MAS/MBA in Aviation (ERAU) • M.Ed. in Adult & Higher Education (University of Oklahoma) • M.H.R. (University of Oklahoma) • M.Ed. in Counseling (University of Maryland) Donna is originally from a small town in the Finger Lakes region of upstate New York – Canandaigua (a Native American name that means “the chosen spot”). She currently resides in Europe with her husband and various rescue cats.

Here’s what men buy when they want to look more powerful

When dudes plunk down the cash for some wrist bling, they have one thing in mind, according to a new study. Source: Here’s what men buy when they want to look more powerful by Erin Alexander         … Continue reading

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Why Consumers Prefer Products Made by Mistake

Companies generally assume that if they make a mistake while designing or manufacturing a product, they should keep that information to themselves. But new research by Professor Taly Reich and her collaborators suggests that revealing mistakes can enhance consumer preference. … Continue reading

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Gold toilets, teen nose jobs, and the other things people buy in place of real social mobility

When a bag is more than a bag. (Lauren Greenfield) WRITTEN BY  Corinne Purtill A photographer spent 25 years chronicling how we came to believe we can keep up with the Kardashians. Source: Gold toilets, teen nose jobs, and the … Continue reading

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Marketing scholar investigates psychological effects of logo design

LAWRENCE —visual logo for their brand, believing that consumers apply a logo’s meaning to its accompanying brand. Source: Marketing scholar investigates psychological effects of logo design Consumer behavior literature supports this assumption by documenting how a logo’s meaning can affect … Continue reading

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Soulmate or brandmate? New study analyzes brand compatibility in relationships

By Carley Lerner | 09/18/2017 How do you know when you’ve found “the one”? Is it the bubbly feeling that melts through your body when you look into their eyes? Is it your heart doing somersaults in your chest when … Continue reading

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Over 150 People Tried To Draw 10 Famous Logos From Memory, And The Results Are Hilarious

by Andrius Companies spend millions to earn a tiny space in our heads that would help instantly recognize their brand logos. But how well do you think that money is actually spent? To find out a custom signage firm Signs.com … Continue reading

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Kit Yarrow is Unlocking Consumer Shopping Behavior – PsycIQ

by Delia O’Hara | in Community, Early Career Psychologists, Graduate Students, Mid-Late Career Psychologists, Research, Science APA Fellow Kit Yarrow is a well-known researcher on consumer behavior. Kit Yarrow, PhD, does not believe retail is dead, far from it. Consumer … Continue reading

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