Author Archives: Donna L. Roberts, PhD

About Donna L. Roberts, PhD

Dr. Donna Roberts has been involved in higher education at military bases for over 25 years, including both faculty and administrative positions. She has been with Embry-Riddle Aeronautical University since 2003 and is presently assigned duties as the Discipline Chair for Psychology and Sociology in the Social Sciences and Economics Department of the College of Arts and Sciences. As a faculty member Dr. Roberts has been involved in all aspects of the curriculum – from development to evaluation to delivery. Additionally, she has served as an Officer of the Faculty Senate and on various strategic University committees. Her research interests include media psychology, prison reform, human and animal rights, educational psychology and industrial/organizational psychology. Her background is in education and the social sciences with educational qualifications including: • Ph.D. in Psychology (Northcentral University) • MAS/MBA in Aviation (ERAU) • M.Ed. in Adult & Higher Education (University of Oklahoma) • M.H.R. (University of Oklahoma) • M.Ed. in Counseling (University of Maryland) Donna is originally from a small town in the Finger Lakes region of upstate New York – Canandaigua (a Native American name that means “the chosen spot”). She currently resides in Europe with her husband and various rescue cats.

Christmas TV ads: A cherished tradition or tacky consumerism?

FORGET the switching on of the Christmas lights in Scotland’s cities, or the beginning of panto season, we are on the verge of what has become the official start of the festive season for many people: the unveiling of the John … Continue reading

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Gen Z has a completely different shopping preference from millennials — and it’s good news for retail

Dennis Green, Business Insider     7.10.2017 Gen Z still likes the in-store experience, and that bodes well for retailers. Source: Gen Z has a completely different shopping preference from millennials — and it’s good news for retail When they want … Continue reading

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11 Unknown Facts & Stories About The World’s Biggest Brands

by Joshua Moraes The truth behind the brand. Source: 11 Unknown Facts & Stories About The World’s Biggest Brands How we came to be, what we did to get to where we are and what we’re called. For each one … Continue reading

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Is Brand Loyalty Dead?

Source: Is Brand Loyalty Dead? By Shelagh Daly Miller, VP, Group Publisher, AARP Media Sales. Published on October 18, 2017. Attention marketers: If you think 50-plus consumers are customers for life, think again. The numbers paint a startling picture. Hundreds … Continue reading

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Beautiful mannequins that ‘push buttons’ may hurt sales: UBC study | Metro Vancouver

Consumers with low self-esteem reacted negatively to mannequins, according to a new marketing study. Source: Beautiful mannequins that ‘push buttons’ may hurt sales: UBC study | Metro Vancouver By: Wanyee Li Metro Published on Thu Aug 31 2017 Displaying merchandise … Continue reading

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How Stores Trick You Into Buying More Things

People like to think of themselves as savvy shoppers, but are still vulnerable to these common psychological tricks. Source: How Stores Trick You Into Buying More Things Oct 11, 2017 Video by The Atlantic How do consumers decide what to … Continue reading

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The Minimalists Want You to Be Happy With Less

And in a country where many struggle, they’ve found a huge audience. Source: The Minimalists Want You to Be Happy With Less By Kyle Chayka OCTOBER 10, 2017 Growing up in Colorado Springs, Sonrisa Andersen’s parents were hoarders. The tide … Continue reading

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