Author Archives: Donna L. Roberts, PhD

About Donna L. Roberts, PhD

Dr. Donna Roberts has been involved in higher education at military bases for over 25 years, including both faculty and administrative positions. She has been with Embry-Riddle Aeronautical University since 2003 and is presently assigned duties as the Discipline Chair for Psychology and Sociology in the Social Sciences and Economics Department of the College of Arts and Sciences. As a faculty member Dr. Roberts has been involved in all aspects of the curriculum – from development to evaluation to delivery. Additionally, she has served as an Officer of the Faculty Senate and on various strategic University committees. Her research interests include media psychology, prison reform, human and animal rights, educational psychology and industrial/organizational psychology. Her background is in education and the social sciences with educational qualifications including: • Ph.D. in Psychology (Northcentral University) • MAS/MBA in Aviation (ERAU) • M.Ed. in Adult & Higher Education (University of Oklahoma) • M.H.R. (University of Oklahoma) • M.Ed. in Counseling (University of Maryland) Donna is originally from a small town in the Finger Lakes region of upstate New York – Canandaigua (a Native American name that means “the chosen spot”). She currently resides in Europe with her husband and various rescue cats.

Consumer Psychology Research

Growing up, so many years ago, I loved the pounding beat and consuming rhythm of Phil Collins’ In The Air Tonight. The intense drumbeat was stirring; the story behind the song even more so. What follows is my own flawed … Continue reading

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Connect to Your Fans and Followers with the New Social Icons Widget — The WordPress.com Blog

Get to know the Social Icons Widget, which lets you connect with fans and followers on over 40 social networks. via Connect to Your Fans and Followers with the New Social Icons Widget — The WordPress.com Blog

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What Brands Need to Know About Gen Z to Reach the New Generation of Consumers

How teens today differ from millennials By Katie Richards    January 25, 2017 from: http://www.adweek.com/brand-marketing/what-brands-need-know-about-gen-z-reach-new-generation-consumers-175745/ Gen Z could not be more different from the millennial generation, according to a new study from ad agency Barkley and FutureCast. The problem, though, is … Continue reading

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Why We Feel Attached to Our Stuff – A TED-Ed Lesson

From: http://www.freetech4teachers.com/2017/01/why-we-feel-attached-to-our-stuff-ted.html#.WNFY4PnyuUk   TUESDAY, JANUARY 10, 2017 Why We Feel Attached to Our Stuff – A TED-Ed Lesson A few years ago I realized that somewhere along the line I started to collect coffee mugs. I never set out to collect … Continue reading

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Letgo Made More Hilariously Weird Ads Where People Just Can’t Let Go of Their Stuff

CP+B adds to its award-winning campaign By David Gianatasio     February 10, 2017 Why let go of a winning formula that viewers enjoy, especially when it’s helped your client amass 20 million active users for its marketplace app in less … Continue reading

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Sorry, Nobody Wants Your Parents’ Stuff

Advice for boomers desperate to unload family heirlooms February 9, 2017 Increasingly, when their parents die, boomers and Gen X’ers will face challenges finding buyers for the possessions Source: Sorry, Nobody Wants Your Parents’ Stuff By Richard Eisenberg      Money … Continue reading

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The Power of Buying Less by Buying Better

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A number of new online fashion retailers are capitalizing on consumers’ desires to purchase clothing that lasts. Source: The Power of Buying Less by Buying Better ELIZABETH CLINE  FEB 16, 2016 According to a recent survey commissioned by the British charity … Continue reading

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