Author Archives: Donna L. Roberts, PhD

About Donna L. Roberts, PhD

Dr. Donna Roberts has been involved in higher education at military bases for over 25 years, including both faculty and administrative positions. She has been with Embry-Riddle Aeronautical University since 2003 and is presently assigned duties as the Discipline Chair for Psychology and Sociology in the Social Sciences and Economics Department of the College of Arts and Sciences. As a faculty member Dr. Roberts has been involved in all aspects of the curriculum – from development to evaluation to delivery. Additionally, she has served as an Officer of the Faculty Senate and on various strategic University committees. Her research interests include media psychology, prison reform, human and animal rights, educational psychology and industrial/organizational psychology. Her background is in education and the social sciences with educational qualifications including: • Ph.D. in Psychology (Northcentral University) • MAS/MBA in Aviation (ERAU) • M.Ed. in Adult & Higher Education (University of Oklahoma) • M.H.R. (University of Oklahoma) • M.Ed. in Counseling (University of Maryland) Donna is originally from a small town in the Finger Lakes region of upstate New York – Canandaigua (a Native American name that means “the chosen spot”). She currently resides in Europe with her husband and various rescue cats.

How Brands Addict Us

It’s done through through broken promises and spikes of dopamine Photo by Joshua Earle on Unsplash Source: How Brands Addict Us Douglas Van Praet There’s a reason why marketers spend billions of dollars on advertising every year. It works! That’s … Continue reading

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How Your Brain Forces You to Watch Ads

…and how you can learn to ignore them Source: How Your Brain Forces You to Watch Ads Douglas Van Praet Every day we navigate through a cluttered media environment of thousands of ads vying for our precious time and limited … Continue reading

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Credit Cards Make You Pay Attention to Benefits

Credit cards change the way you think about products. Source: Credit Cards Make You Pay Attention to Benefits Art Markman Ph.D. Most people have had the experience that paying for something with a credit card seems less painful than paying … Continue reading

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A Cluttered Life: Middle-Class Abundance

Follow a team of UCLA anthropologists as they venture into the stuffed-to-capacity homes of dual income, middle-class American families in order to truly understand the food, toys, and clutter that fill them. Series: “A Cluttered Life: Middle-Class Abundance”

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Are You a Shopaholic? Five Profiles of Compulsive Buyers

When does shopping become “compulsive buying”? Source: Are You a Shopaholic? Five Profiles of Compulsive Buyers Mariana Bockarova Ph.D. Natalie never saw herself as someone who had a “problem” shopping: The only time she ever bought anything was when it was … Continue reading

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Shoppers are buying clothes just for the Instagram pic, and then returning them

The rise of social media has meant that everyone is expected to maintain and curate a personal brand. By Hanna Kozlowska Source: Shoppers are buying clothes just for the Instagram pic, and then returning them Buying clothes for a fancy … Continue reading

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Discount shoe retailer Payless opened a fake luxury store and convinced influencers to pay $600 for $20 footwear

Payless filled a former Armani store with its own shoes and added an extra zero onto its regular prices. Payless managed to trick fashion influencers.Payless / YouTube Source: Discount shoe retailer Payless opened a fake luxury store and convinced influencers … Continue reading

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