Author Archives: sergiodelbianco

Why Image Is Everything – Media Psychology

Recent research reveals that image and emotion beat fact and logic Source: Why Image Is Everything Douglas Van Praet If you think you purchase the goods and services you do based upon rational thinking, think again. Have you ever wondered … Continue reading

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Going “Back Home” – Looking Back and Moving Forward – Consumer Psychology

Photo by Guillaume Bourdages on Unsplash by Dr. Donna Roberts Source: Going “Back Home” — Looking Back and Moving Forward THE STORY I was 40-something. I walked across the threshold of the house I grew up in. It was . … Continue reading

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The Psychology of Stories – Media Psychology – Donna L Roberts, PhD (Psych Pstuff) – Consumer Psychology

Photo by Clem Onojeghuo on Unsplash by Dr. Donna Roberts Source: The Psychology of Stories -Media Psychology – Donna L Roberts, PhD (Psych Pstuff) – Medium The Story Did you have a favorite bedtime story as a child? I loved … Continue reading

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Does “Closure” really bring the relief we seek? – Donna L Roberts, PhD — Consumer Psychology

by Dr. Donna Roberts Photo by Benedikt Geyer on Unsplash Source: Does “Closure” really bring the relief we seek? – Donna L Roberts, PhD (Psych Pstuff) – Medium The Story Carmela enters … “Just a small town girl, livin’ in … Continue reading

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Generation, Generation, Generation  — Consumer Psychology

Photo by Zachary Nelson on Unsplash by Dr. Donna Roberts Source: Generation, Generation, Generation – Donna L Roberts, PhD – Medium In real estate it’s all about Location, Location, Location. In the quest to understand ourselves and others, we are … Continue reading

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Dr. Donna Roberts – Psych Pstuff

The Psychology of The Walking Dead—The Appeal of Post-Apocalyptic Stories by Dr. Donna Roberts The Story I’m not a Walking Dead fan, which is surprising because I love binging on TV series and I loved horror movies as a teenager. … Continue reading

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Dr. Donna Roberts – Advertising

The Lures of Advertising – How Susceptible are You? Donna L. Roberts, Ph.D. In the competitive and cluttered environment of today’s commercial marketplace, the average American is inundated with between 3000 and 5000 advertising messages per day in various forms, … Continue reading

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