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Christmas TV ads: A cherished tradition or tacky consumerism?

FORGET the switching on of the Christmas lights in Scotland’s cities, or the beginning of panto season, we are on the verge of what has become the official start of the festive season for many people: the unveiling of the John … Continue reading

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Gen Z has a completely different shopping preference from millennials — and it’s good news for retail

Dennis Green, Business Insider     7.10.2017 Gen Z still likes the in-store experience, and that bodes well for retailers. Source: Gen Z has a completely different shopping preference from millennials — and it’s good news for retail When they want … Continue reading

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11 Unknown Facts & Stories About The World’s Biggest Brands

by Joshua Moraes The truth behind the brand. Source: 11 Unknown Facts & Stories About The World’s Biggest Brands How we came to be, what we did to get to where we are and what we’re called. For each one … Continue reading

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Web 2.0 – Consumer Psychology Research

the-impact-of-web-2-0-on-process-of-brand-management via The Impact of Web 2.0 on Process of Brand Management — BOTH BRAINED

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Is Brand Loyalty Dead?

Source: Is Brand Loyalty Dead? By Shelagh Daly Miller, VP, Group Publisher, AARP Media Sales. Published on October 18, 2017. Attention marketers: If you think 50-plus consumers are customers for life, think again. The numbers paint a startling picture. Hundreds … Continue reading

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Beautiful mannequins that ‘push buttons’ may hurt sales: UBC study | Metro Vancouver

Consumers with low self-esteem reacted negatively to mannequins, according to a new marketing study. Source: Beautiful mannequins that ‘push buttons’ may hurt sales: UBC study | Metro Vancouver By: Wanyee Li Metro Published on Thu Aug 31 2017 Displaying merchandise … Continue reading

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How Stores Trick You Into Buying More Things

People like to think of themselves as savvy shoppers, but are still vulnerable to these common psychological tricks. Source: How Stores Trick You Into Buying More Things Oct 11, 2017 Video by The Atlantic How do consumers decide what to … Continue reading

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