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Shop ‘Til You Drop: The Crisis of Consumerism

  Are we too materialistic? Are we willfully trashing the planet in our pursuit of things? And what’s the source of all this frenetic consumer energy and desire anyway? In a fast-paced tour of the ecological and psychological terrain of … Continue reading

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Upscale “Shop ‘til You Drop” is for Poor Extraverts

Among low-income groups, extraverts spend more than introverts on luxury goods Source: Upscale “Shop ‘til You Drop” is for Poor Extraverts Kevin Bennett Ph.D. Many of us like to shop, but new research shows that personality type is associated with … Continue reading

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Are You a Conflicted Consumer?

Tightwads, spendthrifts and the pain of paying Source: Are You a Conflicted Consumer? Alain Samson Ph.D. A quick self-assessment Let’s skip the usual introductory text and start with a short self-assessment. Please complete the three questions below and take note … Continue reading

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The [brand] connected consumer – Tiffany White 

  Tiffany White tells a cautionary tale about the modern, connected consumer. Tiffany Barnett White is Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow at the University of Illinois, College of Business. She joined the faculty … Continue reading

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10 Reasons Why People Spend Too Much

Make better financial decisions with behavioral economics. Source: 10 Reasons Why People Spend Too Much Shahram Heshmat Ph.D. Many Americans live beyond their means. The recent CFPB survey found that about one-third of people ages 30 to 49 had more … Continue reading

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Why Image Is Everything – Media Psychology

Recent research reveals that image and emotion beat fact and logic Source: Why Image Is Everything Douglas Van Praet If you think you purchase the goods and services you do based upon rational thinking, think again. Have you ever wondered … Continue reading

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What Consumers Should Know About Good-Better-Best Pricing

Marketers sell different priced products to customers hoping for heftier profits Source: What Consumers Should Know About Good-Better-Best Pricing Utpal Dholakia Ph.D. These days, good-better-best pricing is everywhere. When purchasing an airplane ticket, for example, passengers can buy the default … Continue reading

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