Category Archives: Uncategorized

Here’s what men buy when they want to look more powerful

When dudes plunk down the cash for some wrist bling, they have one thing in mind, according to a new study. Source: Here’s what men buy when they want to look more powerful by Erin Alexander         … Continue reading

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Why Consumers Prefer Products Made by Mistake

Companies generally assume that if they make a mistake while designing or manufacturing a product, they should keep that information to themselves. But new research by Professor Taly Reich and her collaborators suggests that revealing mistakes can enhance consumer preference. … Continue reading

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Gold toilets, teen nose jobs, and the other things people buy in place of real social mobility

When a bag is more than a bag. (Lauren Greenfield) WRITTEN BY  Corinne Purtill A photographer spent 25 years chronicling how we came to believe we can keep up with the Kardashians. Source: Gold toilets, teen nose jobs, and the … Continue reading

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Dr. Donna Roberts – Advertising

The Lures of Advertising – How Susceptible are You? Donna L. Roberts, Ph.D. In the competitive and cluttered environment of today’s commercial marketplace, the average American is inundated with between 3000 and 5000 advertising messages per day in various forms, … Continue reading

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What To Wear To Feel Dominant

The science behind Wall Street executives’ love of huge watches. Humans generally don’t like people with wide faces, because they’re perceived as dominant and menacing. But products with wide faces, such as watches, are a different story Source: Wear this … Continue reading

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Marketing scholar investigates psychological effects of logo design

LAWRENCE —visual logo for their brand, believing that consumers apply a logo’s meaning to its accompanying brand. Source: Marketing scholar investigates psychological effects of logo design Consumer behavior literature supports this assumption by documenting how a logo’s meaning can affect … Continue reading

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Soulmate or brandmate? New study analyzes brand compatibility in relationships

By Carley Lerner | 09/18/2017 How do you know when you’ve found “the one”? Is it the bubbly feeling that melts through your body when you look into their eyes? Is it your heart doing somersaults in your chest when … Continue reading

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