Category Archives: Uncategorized

No Logo at 20: have we lost the battle against the total branding of our lives?

It was the bestseller that brilliantly critiqued the political power of the ‘superbrands’ and shot Naomi Klein to fame. Two decades on, we ask her, how does it stand up in our world of tech giants and personal brands? The … Continue reading

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How We Convince Ourselves To Buy Products We Don’t Need

Are You Unconsciously Seeking Permission To Spend More Money On Brand New Stuff? Source: How We Convince Ourselves To Buy Products We Don’t Need Douglas Van Praet When you make up your mind to buy a new brand, product or … Continue reading

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3 Reasons Why Brand-Specific Rituals Are So Powerful

… and why they’re worth billions to businesses. Source: 3 Reasons Why Brand-Specific Rituals Are So Powerful Utpal Dholakia Ph.D. In a recent blog post on HBR.org, I suggested that many of today’s successful brands are behaving like organized religions … Continue reading

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Fashion Trends and Primal Urges

The quest for dopamine, serotonin, and oxytocin leads to grandma’s closet. Source: Fashion Trends and Primal Urges Loretta G. Breuning Ph.D. High fashion looks eerily similar to the stuff we wore when I was young. It’s not a coincidence.  It’s … Continue reading

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Unconscious Branding

Elucidating the unconscious mind helps marketers help consumers Source: Unconscious Branding Douglas Van Praet Every year an absurd tragedy occurs in our lagging market economies. Billions of dollars are wasted asking consumers questions they can’t answer. In the U.S. an … Continue reading

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How Reflecting on Our Possessions Can Curb Impulse Buying

It provides a way of mentally “shopping the closet” and quells desire to buy. Photo by Fancycrave on Unsplash Source: How Reflecting on Our Possessions Can Curb Impulse Buying Utpal Dholakia Ph.D. “Wilful waste makes woeful want.” – Mrs. Gaskell, … Continue reading

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Why Do We Buy Luxury Brands—and How Do They Make Us Feel?

A tale of two types of pride Source: Why Do We Buy Luxury Brands—and How Do They Make Us Feel? Brent McFerran Ph.D. Global demand for luxury goods is strong and rapidly growing, with over $200 billion in annual sales … Continue reading

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