Category Archives: Uncategorized

Label Me This

Product labels possess hidden powers, as research tied to a court case over Red Bull proves. Guests Aradhna Krishna, Yann Cornil and Christina Perozzi provide insights. Source: Label Me This   Dr. Aradhna Krishnais the Dwight F. Benton Professor of … Continue reading

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When brands tempt us to lie, cheat and steal

  A new study shows that when consumers believe that a company is harmful in some way, then they feel justified participating in illegal activities, such as shoplifting, piracy or hacking to harm the company. Source: When brands tempt us … Continue reading

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The Consumer Psychology Behind the Sharing Economy—What Marketers Must Know

The psychological drivers behind the sharing economy provide valuable insights for marketers in any industry. Source: The Consumer Psychology Behind the Sharing Economy—What Marketers Must Know Nicola Brown     March 2, 2018 It hardly needs stating that one of the … Continue reading

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Multilevel-marketing companies like LuLaRoe are forcing people into debt and psychological crisis

The dark side of the hyper-colored American Dream. (Illustrations by Kobie Nieuwoudt) One of America’s most popular business opportunities is financially jeopardizing millions. Source: Multilevel-marketing companies like LuLaRoe are forcing people into debt and psychological crisis WRITTEN BY  Alden Wicker … Continue reading

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Fashion Can No Longer Afford to Ignore the Plus-Size Market

A revolution in the plus-size market. By ASHLEY C. FORD     Photograph by Billy & Hells Sixty-seven percent of American women wear a size 14-plus. Some savvy entrepreneurs are finally taking notice. Source: Fashion Can No Longer Afford to Ignore … Continue reading

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Aging Parents With Lots of Stuff, and Children Who Don’t Want It

Tena and Ray Bluhm in their new home in the Westminster retirement community in Lake Ridge, Va. The Bluhms moved in to their new home in early August, and needed to sort through items to determine what they needed and … Continue reading

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The Value of Luxury Poseurs

By Paul Hiebert Source: https://www.newyorker.com/business/currency/the-value-of-luxury-poseurs In the mid-aughts, Burberry faced an unusual problem: too many people were wearing its signature pattern. B-list actors, hooligans—they were all going around in the company’s iconic beige, red, and black check, sometimes in counterfeit form. … Continue reading

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