Category Archives: Uncategorized

The [brand] connected consumer – Tiffany White 

  Tiffany White tells a cautionary tale about the modern, connected consumer. Tiffany Barnett White is Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow at the University of Illinois, College of Business. She joined the faculty … Continue reading

Posted in Uncategorized

10 Reasons Why People Spend Too Much

Make better financial decisions with behavioral economics. Source: 10 Reasons Why People Spend Too Much Shahram Heshmat Ph.D. Many Americans live beyond their means. The recent CFPB survey found that about one-third of people ages 30 to 49 had more … Continue reading

Posted in Uncategorized

Why Image Is Everything – Media Psychology

Recent research reveals that image and emotion beat fact and logic Source: Why Image Is Everything Douglas Van Praet If you think you purchase the goods and services you do based upon rational thinking, think again. Have you ever wondered … Continue reading

Quote | Posted on by | Leave a comment

What Consumers Should Know About Good-Better-Best Pricing

Marketers sell different priced products to customers hoping for heftier profits Source: What Consumers Should Know About Good-Better-Best Pricing Utpal Dholakia Ph.D. These days, good-better-best pricing is everywhere. When purchasing an airplane ticket, for example, passengers can buy the default … Continue reading

Posted in Uncategorized

Do We Form Similarly Close Relationship With Brands As With Our Loved One?

Are brands addictive? Source: Do We Form Similarly Close Relationship With Brands As With Our Loved One? Martin Reimann For human relationships it is known that after an initial electrifying honeymoon period, excitement for the loved partner often goes down … Continue reading

Posted in Uncategorized

Why Image Is Everything

Recent research reveals that image and emotion beat fact and logic Source: Why Image Is Everything Douglas Van Praet If you think you purchase the goods and services you do based upon rational thinking, think again. Have you ever wondered … Continue reading

Posted in Uncategorized

A psychologist explains why materialism is making you unhappy

You can have stuff upon stuff, but it still won’t fix everything. Source: A psychologist explains why materialism is making you unhappy By Susannah Locke    @susannahlocke Materialists lead unhappier lives — and are worse to the people around them. And … Continue reading

Posted in Uncategorized