Category Archives: Uncategorized

7 Unconscious Errors We Make When Buying Brands

Our purchase decisions can be highly irrational and costly. Source: 7 Unconscious Errors We Make When Buying Brands Douglas Van Praet The way we decide to buy brands is mind-blowing. Here are seven fascinating mental mistakes we make when purchasing … Continue reading

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How All-You-Can-Eat Buffets Use Psychology to Make Money

They use a “fill the belly cheaply” metric and other tricks to check eaters Source: How All-You-Can-Eat Buffets Use Psychology to Make Money Utpal Dholakia Ph.D. Every so often, we read about people getting banned from all-you-can-eat (AYCE) buffets for … Continue reading

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Getting Inside the Heads of Consumers

Why does any consumer product break out of the pack and keep on selling? Photo by Vinicius Amano on Unsplash Source: Getting Inside the Heads of Consumers Review of Hit Makers:  The Science of Popularity in an Age of Distraction.  … Continue reading

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Why Posted Prices Are Often Meaningless

There’s a large gap between asked-for prices and what customers actually pay. Photo by rawpixel on Unsplash Source: Why Posted Prices Are Often Meaningless Utpal Dholakia Ph.D. There is one little-known but important fact about prices that every consumer should … Continue reading

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How fast fashion adds to the world’s clothing waste problem (Marketplace)

Fast fashion is a major contributor to the world’s clothing waste problem. Many of us give our old clothes to charity or drop them in a store take-back bin, but you might be surprised to learn most of it is … Continue reading

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Getting a Bargain: A Double-Edged Sword for Enjoyment

Why the enjoyment of a discounted product depends on the timing of consumption. Photo by Artem Bali on Unsplash Source: Getting a Bargain: A Double-Edged Sword for Enjoyment Alain Samson Ph.D. As consumers, most of us love a bargain. But … Continue reading

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The Role of Emotions in Our Purchase Decisions

Human behavior is not the product of a single process. Source: The Role of Emotions in Our Purchase Decisions Liraz Margalit Ph.D. Product information is considered to be a crucial factor in purchasing experience. According to the American Express Retail … Continue reading

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