Over 150 People Tried To Draw 10 Famous Logos From Memory, And The Results Are Hilarious

by Andrius

Companies spend millions to earn a tiny space in our heads that would help instantly recognize their brand logos. But how well do you think that money is actually spent? To find out a custom signage firm Signs.com has conducted a fascinating experiment, asking 156 Americans between the ages of 20 and 70, to draw 10 famous logos as accurately as possible. The only trick was, that they have to do it without any visual aids, simply from their memory.

Source: Over 150 People Tried To Draw 10 Famous Logos From Memory, And The Results Are Hilarious

The results are waiting for you below, and be ready to be at least a little bit surprised at how the image of these logos vary from person to person. Yet despite the differences, most participants did manage to get the color palettes right, which shows the importance of the right color combo for a memorable logo.

A fact also pinpointed by Karen Haller, a leading authority on color psychology, who had this to say while talking about using color in branding: “People have an emotional connection with color first. Then we take in the shapes, the logo, and we read the words,” says Haller. “If we sense a mismatch, it’s the color we don’t believe, despite the beautifully crafted words.”

More info: Signs.com (h/t: demilked)

Apple

Adidas

 

Burger King

 

Starbucks

 

Ikea

Domino’s Pizza

Foot Locker

Target

7-Eleven

Walmart

 

Here are some statistics on which logos are the easiest to remember:

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Kit Yarrow is Unlocking Consumer Shopping Behavior – PsycIQ

in Community, Early Career Psychologists, Graduate Students, Mid-Late Career Psychologists, Research, Science

APA Fellow Kit Yarrow is a well-known researcher on consumer behavior. Kit Yarrow, PhD, does not believe retail is dead, far from it. Consumer psychology has changed dramatically in the past decade, though, and Yarrow predicts the retailers who survive will be those who appreciate their shoppers’ potent desire for an engaging and validating experience in the marketplace.

Source: Kit Yarrow is Unlocking Consumer Shopping Behavior – PsycIQ

Yarrow is a well-known researcher on consumer behavior, a popular speaker, a longtime academic and the author of two books: “Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail” (Jossey-Bass, 2009) with Jane O’Donnell and “Decoding the New Consumer Mind: How and Why We Shop and Buy” (Jossey-Bass, 2014). She has blogged for magazines like Money, Time and Psychology Today, among other publications; her most popular article was for Money magazine in 2016, The Science of Why We Buy Clothes We Don’t Wear.

Yarrow identifies “three shifts in our world, three ways in which we as people have changed noticeably in the past 5 years or so, and, because of those shifts, how our needs have changed in terms of what we feel we need to add to our lives.”

First, technology is now embedded in daily activities, our phones and laptops tether us to one another in ways that are captivating but superficial, and ultimately unsatisfactory. “We feel more disconnected, so we use brands and products to feel seen and heard, and to reconnect with others,” she says.

Second, “there’s more emotionality, with elevated levels of anger and anxiety,” in part because people may not feel as safe or accepted as they once did. “People shop differently and want different things when they are more emotional. A hassle feels doubly so.” Retailers and manufacturers both need to make it easier for shoppers to understand the benefits of their products, and to streamline the purchasing process, Yarrow says.

Third, the past several years have seen a “trend toward individualism,” which means people are no longer as likely to make purchases as part of a group. Even young people are more willing to pass up “the cool item,” Yarrow says, taking the time to find one-of-a-kind pieces, sifting through thrift stores to put together a distinctive look.

“There’s no way to succeed in retail today without understanding consumer psychology,” she says. “Consumers actually don’t want to shop online. They want to go to stores, but not the way they are now.” Shoppers like to feel connected with other people like themselves, but “they don’t want to trawl through a mall and see the same thing in every store.” Yarrow says stores mostly run by “nimble younger retailers” willing to display interesting items, not necessarily keeping them in stock, and engaging their customers at every turn are where things are headed. Shoppers can touch and feel things in these stores, try them on, photograph and post them on social media, and then have them delivered from the warehouse to their homes. Yarrow singled out Betabrand, an online retailer with a store in San Francisco, where designs are often crowd-sourced and crowd-funded. Fans who vote for a design that makes it into production get a discount on the finished product.

Does this mean the end to department and traditional retail stores is at hand?  “These stores are part of our American culture, and I’m rooting for them, but they are going to have to change or die.” They must understand, Yarrow says, the consumer is in charge now.

As for online retailers, they need to “make it easy to navigate their sites, and offer opportunities to see what other shoppers are looking at and buying to create a more social environment,” she says.

In her research, Yarrow does not use focus groups, where people are invited to share their opinions of products, because she believes the real decision making about what to buy or not to buy does not occur at the conscious level.

“It’s more about how people feel than what they think,” she says.

Instead, Yarrow conducts a type of ethnography, spending time with people she often recruits through social media, going through their closets, “shopping along” on trips to stores and riding home with them after a successful, or not-so-successful, shopping trip.

“That’s where I get the goods—in the car,” she says. “People say the most wonderful things when they’re done shopping and they’re focused on the road. That’s when they can go inside themselves and help me understand why they passed this up, or bought that, how it’s related to the rest of their lives, what it all means.”

Marketers and manufacturers often fund Yarrow’s research, and sometimes are surprised that she is advising “the enemy,” but she says, “I have never worked for a company that has bad intentions. They want to make better products, and I can easily support what they are doing. No company lives on one-time purchases. If they don’t deliver, they will fail. I don’t think marketers are the enemy, and I never will.”

As Yarrow sees it, her training in clinical psychology is alive and well in her work. “I yearn to talk to consumers,” she says.

Yarrow did not set out to be a psychologist.  She studied journalism in undergraduate school before deciding to become a clinical psychologist. She went to graduate school at the Wright Institute in Berkeley, Calif., where the need to keep up with tuition pushed Yarrow to teach an undergraduate marketing class as an adjunct at nearby Golden Gate University(GGU) in San Francisco—the serendipitous start to her life’s work.

“I was finishing up my psychology internships when I realized I loved the research, the teaching, the assessment. That’s where my heart was,” she says. “All of a sudden, I switched.”

When a full-time position opened in the GGU marketing department, Yarrow jumped at it. “I found a way to bring in psychology by doing research in consumer behavior.” She also taught undergraduate psychology classes.

In 1992, with the encouragement of the administration, Yarrow and six colleagues founded GGU’s graduate psychology department, which Yarrow chaired for nearly 25 years. She is a professor emerita now and exploring publishing her latest research in articles or another book.

“Just like everybody else I know, I did not follow a direct path,” she says.

Yarrow started her research and writing career 20 years ago—only after she was told she would have to start publishing if she wanted to get tenure at GGU.

“I’m so grateful for that admonishment,” she says. “I had to go deep. I started it, and then I got a nice grant to do more research, and now it’s the thing I do most. I live to know why. If you look at ‘the glass of Kit,’ it’s three-quarters ‘why.’ That’s the reason I’m a professor instead of a clinical psychologist.”

 

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Consumer trends 2018 and their impact on Customer Loyalty Programs. – Azpiral

Consumer trends for 2018 show a shift towards environmental consciousness, Well-being, Data & Personalisation and Brand Transparency.

Source: Consumer trends 2018 and their impact on Customer Loyalty Programs. – Azpiral

By

In a recent study conducted by Mintel, four key areas in European consumer trends were highlighted for 2018. We examined these trends and outlined how customer loyalty programs can facilitate some of these trends.
1.Environmental Emphasis
With increased emphasis from Governments and campaigners on the importance of sustainable products to reduce greenhouse gases, safeguard the future of the ocean and minimise the impact of climate change.
Mintel research expects more brands offering education and initiatives to make customers aware of the dangers of materials that are hazardous to the environment and encouraging good safe and clean environmental practices. Some brands are already incorporating this ethos into their marketing and loyalty strategies.
Adidas is making one million shoes from recycled ocean plastics. While Coca-Cola has committed to increasing their recycling target by 50% for 2020.

A Spanish recycling company has adopted an incentive program that rewards consumers with points when they recycle paper and plastics.
2. Data Do’s and Don’ts
Data-driven marketing gained huge popularity in the last number of years. Large volumes of data are creating vulnerabilities and data hacking is becoming a real worry for companies across the globe, For example, the WannaCry malware hack earlier this year.

As a result, both the UK and Ireland will mirror the EU’s General Data Protection Regulation (GDPR) legislation from May 2018. Obtaining consumer data will require more effort from brands or companies.
Read the latest changes on GDPR https://www.azpiral.com/gdpr-best-practices/
However, Mintel research highlights that customers are open to giving data in return for a personalised experience with a brand, for instance, personalised offers and rewards. However, brands will have to encourage customers to give data to them.
Good Loyalty strategies incorporate personalisation and loyalty technology facilitates excellent personalised experiences for consumers which incentives customers to share their data.
3. Social media Status
Studies from around the world have shown an increase in anxieties around image, health and work for our younger generations.

According to the University of Sheffield, the time spent online by those aged between 8-15 years old has doubled and that spending one hour per day on social media reduces happiness indexes by 14%.
This is the scary reality of social media. Instagram was named as one of the most damaging to young people’s mental health.
Mintel predicts that’s brands will start trying to influence teens and millennial audiences positively through social media campaigns that promote positive body image and repel online bullying. Brands like the online retail giant, Asos, recently featured models with stretch marks on their site and were praised by consumers.
4. Questions and Answers
Today’s consumers are demanding brands transparency. Widespread internet access has led to greater consumer knowledge on products, brand ethos and practices.

Social media popularity has made brands answerable to consumers on a public forum, which can be critical to a company’s brand reputation. The expectation for brand transparency is even beginning to come from a government level.
The UK government are forcing companies with more than 250 employees to publish their gender pay gaps data.
Companies such as Lush, are explaining ingredients and sourcing while Amazon is offering customer warehouse tours to increase openness with customers.
Consumers have greater choice and can purchase from brands that practice a preferred ethos. Creating a compelling customer Loyalty program for your customers can significantly aid your branding and create a loyal customer base.

To read the full Mintel research document click here http://www.mintel.com/european-consumer-trends/

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Watch: The best and worst Christmas TV adverts

Susan Swarbrick and Mark Smith

Do you remember Terry’s All Gold, Denim and Yellow Pages?

Source: Watch: The best and worst Christmas TV adverts

Best Christmas ads …

Irn Bru (2006)

An homage to classic Christmas film, The Snowman, we see a pyjama-clad boy and his eponymous friend soar above dream-like scenes of Scottish landscapes. It all goes pear-shaped when the youngster refuses to share his Irn Bru and is dropped from a great height.

Coca Cola (1995)

Who doesn’t feel a tingle of excitement up their spine when they hear the opening bars of Coca Cola’s classic Christmas jingle: Holidays are Coming?

Yellow Pages (1992)

A girl is thwarted in hopes of a kiss under the mistletoe with her sweetheart due to their mismatched heights. Thankfully there is a chunky Yellow Pages at hand to provide a much needed step-up for the vertically challenged beau. You couldn’t do that with Google.

And some of the worst Christmas ads …

Terry’s All Gold (1985)

A woman gets home from work to find that her husband isn’t at home. He phones and tells her he won’t be back until later but to look in the drawer by the phone. Oh! A Christmas present. It’s a box of Terry’s All Gold! How lovely. (The husband’s out with his mistress isn’t he?)

Quality Street (1989)

A lady answers the door to some carol singers and hands out the Quality Street. Is she mad? At £4.99 for the box! In the 80s!

Denim (1981)

The aftershave brand went for an innovative Santa-themed idea for their Christmas ad and showed a woman unable to resist trying to unbutton a man’s shirt. “Santa is coming. For the man who doesn’t have to try too hard.” Suggestive and sexist. Happy Christmas everyone.

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Christmas TV ads: A cherished tradition or tacky consumerism?

FORGET the switching on of the Christmas lights in Scotland’s cities, or the beginning of panto season, we are on the verge of what has become the official start of the festive season for many people: the unveiling of the John Lewis advert.

Already social media and the internet is abuzz with speculative chatter. Will a George Michael song be used in tribute to the late singer-songwriter? Is the alleged leak that the main protagonist will be “a cross between the Gruffalo and a huge cute teddy bear” actually true?

Source: Christmas TV ads: A cherished tradition or tacky consumerism?

Susan Swarbrick and Mark Smith

Are the mysterious clips appearing on Twitter in recent days with the hashtag #UnderTheBed sneaky trailers? What is that furtive-looking creature with the shifty eyes? And, yes, I hear you hecklers at the back: why should we even care?

Either way, it is unlikely we will need to wait much longer. Last year John Lewis ran a teaser on November 7 with a 10-second clip (hashtag #BounceBounce) showing a boxer dog watching a little girl play on a red spacehopper. The full commercial, Buster The Boxer, aired three days later.

Every year I unabashedly lap up this sentimental schmaltz. A lovesick penguin? Cute! The unlikely friendship between a bear and a hare? Squad goals! A snowman going to the ends of the earth to find that perfect knitwear-themed gift for his snowlady? Hello! I’ve got goosebumps, people …

On paper it’s a deceivingly easy formula: soppy cover song, tear-jerking subject matter and the effervescent joy of finding the perfect present for that special someone. Get it right and voila, you have the biggest yuletide talking point since Dirty Den served Angie with divorce papers in 1986.

The fact we are even discussing it is a win for the department store chain. Although does it have me hotfooting it to John Lewis? Nah, I’m more a Lidl gal. But it means I can start humming Christmas tunes under my breath and eyeing the boxes of decorations in the loft.

I imagine that there have been a few sleepless nights for the team involved in coining this year’s theme. The stakes are high because, to be fair, things have gone a little off the boil since their big 2011 triumph (aka The Long Wait when a young boy was avidly counting down the days until he could give his parents their present).

Call us Goldilocks meets Scrooge, but 2015’s offering with the telescope-wielding Man On The Moon was too sad (and a tad creepy), while Buster The Boxer hogging the trampoline last year was not sad enough (and the spoof featuring a gleefully bouncing canine Donald Trump far funnier).

German supermarket Edeka produced a masterclass in pulling the heartstrings two years ago. An elderly man is seen spending several Christmases alone with his grown-up children providing a raft of excuses not to visit each year. Time passes and there comes news of his death.

Each of his offspring laments not having spent more time with him. As they return to the family home to attend the funeral, their father – very much alive – appears in the dining room and says: “How else could I have brought you all together?”

As for this year’s offerings? M&S have plumped for Paddington Bear teaching a naughty (possibly sweary?) burglar a lesson, while Aldi have pinned their hopes on a heroic carrot called Kevin.

Lidl pays tribute to a series of kooky characters: the Cavalier Carver, Mince Pie Maverick and Double Dipper, and Tesco captures the theatre of a turkey roasting in the oven (vegans and vegetarians look away) set to a pared-back cover version of Shakin’ Stevens’ Merry Christmas Everyone.

Dud of 2017? Sorry, Asda. But the little girl and her grandfather sneaking into a Willy Wonka-esque factory for a peek at the supermarket’s festive food ranges just isn’t rocking our world.

By Mark Smith

It’s a kind of test, a little way to check whether you are a sensible, intelligent, well-adjusted human being or an emotionally maladjusted adult/child and the test is this: have you ever, to the best of your knowledge, cried, or welled up, or in any way gone moist-eyed, at a Christmas television ad?

That famous advert for John Lewis from a few years ago, for example. The one about the little boy who’s over-excited about giving his dad a present. It really got to you didn’t it? Or the one about the cartoon carrot. A cartoon carrot! So cute. You’re probably welling up now at the thought of it. Let me pass you a tissue for the tears in your eyes. But only if you pass me a bag for the contents of my stomach.

The point is this: feeling in any way moved by a Christmas advert, or shedding a tear at them, is like feeling teary-eyed at a cash machine or feeling moved by the profits of a fat-cat corporation.

Christmas ads are about money, profits and consumerism, disguised in the most cursory way by a tatty bit of tinsel. Not only that, they are about something worse: they are telling you how to behave, they are keeping you in your place.

This year’s ads prove the point. The Argos one for example. It’s set in Santa’s factory. But oh no! One of the workers has forgotten to load a cute robot puppy onto Santa’s spaceship! The little boy who wants it for his Christmas won’t get his present!

Fortunately, the plucky member of staff saves the day. Get real. A plucky member of staff who didn’t meet their targets in modern Britain would have their zero-hours contract canceled, fall into a depression, start relying on illegal drugs, and then finally kill themselves. Put that in an advert.

The Tesco effort is just as depressing, mainly because it seeks to underline the conservative conventions of Christmas, especially the one that says we should all gather round on a certain day with people who are linked to us by an accident of genetics and eat the flesh of another living creature.

In an attempt to look a bit edgier, they have put a gay couple in the ad, but gay men in adverts have become as conventional as straight ones: it’s a way for advertisers to look progressive without really trying.

And surprise, surprise: is that a woman doing all the cooking in the Tesco ad, as they do in pretty much every other ad? There’s an old TV commercial from the 1960s that features a woman cooing over a vacuum cleaner her husband has bought her for Christmas and ends with the tag-line “a Hoover is a gift for every woman to treasure”.

And here we are 50 years later and we haven’t really moved on. Like her mother in the 1970s and her grandmother in the 1950s, the woman of the 21st century is still doing all the work.

But that’s what Christmas ads do. They show us a cuddly penguin, or a cartoon carrot, and try to make us feel warm about something that is as cold as hell: the process of selling consumer products, unchanging gender roles, personal debt and the shallowness of thinking that Christmas adverts have any depth at all. It is depressing and sad. It’s enough to make me cry.

 

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Gen Z has a completely different shopping preference from millennials — and it’s good news for retail

Dennis Green, Business Insider     7.10.2017

Gen Z still likes the in-store experience, and that bodes well for retailers.

Source: Gen Z has a completely different shopping preference from millennials — and it’s good news for retail

When they want to go shopping, Gen Z-ers prefer to go to the store, according to a new survey by PricewaterhouseCoopers.

Members of the “millennials on steroids” generation told PwC in a survey forecasting holiday shopping habits that they prefer the in-store experience to shopping online.

PwC surveyed 2,395 national consumers — and, separately, 301 young Gen Z consumers — for its annual Holiday Outlook survey.

The survey defines Gen Z as those between 13 and 21 years old, while those between 13 and 16 years old were considered “young” Gen Z.

In the survey, 81% of young Gen Z respondents said they preferred to shop in stores, while 40% said they will only shop in stores.

Shoppers over 17, on the other hand, said they preferred to split their shopping evenly between online and in-store.

Their store of choice makes them different from millennials, too. 60% of young Gen Z respondents said they prefer the mall for shopping. According to PwC, malls are three times more popular than other types of stores — including outlets and downtown stores — with these shoppers.

Struggling malls have been diversifying their portfolios to include food offerings and other things that wouldn’t traditionally be called a “mall store,” and it seems like young teens still appreciate the mall as a place to get together and hang out.

When Gen Z-ers in the survey were asked what they loved about stores, they described the in-store experience as a motivating factor. “Fun experiences” and “live events” were mentioned, as well as in-store specials.

child shoppingYoung shoppers told PwC in a survey they prefer the in-store experience to online shopping.Getty/George Frey

It’s important to recognize that Gen Z’s preference for in-store shopping doesn’t mean that the US doesn’t have too many stores, or that the in-store experience doesn’t have to adapt to changing tastes. Most of what Gen Z says they like about stores is the unique experience they can provide when compared to online shopping — seeing items in real life. For a generation with limited life experience, it’s easy to see how this would be useful.

It’s possible that Gen Z prefers to shop in stores because they often don’t have their own credit or debit cards, though they also prefer to pay with their phone or wearable devices more than other generations, according to the PwC survey.

It’s also possible that Gen Z shoppers’ preferences will look more like millennials’ as they get older and busier, and start desiring convenience over experiences.

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11 Unknown Facts & Stories About The World’s Biggest Brands

by Joshua Moraes

The truth behind the brand.

Source: 11 Unknown Facts & Stories About The World’s Biggest Brands

How we came to be, what we did to get to where we are and what we’re called. For each one of us, it’s a different story. Some boring as hell, some interesting enough to be written about. And with some of our most well-known brands, the same is true. Here are a few of the lesser known stories and facts of some the biggest brands in the world:

1. A lucky weekend in Vegas saved FedEx

In the early 1970s, just a few years after FedEx was formed, the fledgling company was already in dire straits, losing up to a million dollars a month, At one point, it looked like they wouldn’t be able to meet their financial commitments. While waiting for a flight, Fred Smith, the founder of the company, impulsively hopped on a plane to Las Vegas, where he won $27,000 playing Blackjack. The company was saved and Fred Smith had one helluva story to tell.

2. Lamborghini sports cars exist because of Enzo Ferrari’s pride

Lamborghini was originally a tractor manufacturer. The owner, Ferruccio Lamborghini, had an interest in luxury automobiles, especially Ferraris. While doing a routine check, Lamborghini found that the clutch in his Ferrari was broken and he discovered that the car used the same clutch as his tractors. When he asked Enzo Ferrari for a better replacement, Ferrari dismissed him saying he was a tractor maker and did not know anything about race cars. I guess we all know how that turned out.

Source: Yahoo

3. BMW became a car manufacturer because Germany lost World War I

BMW originally started off as an aircraft manufacturing company. After Germany’s defeat in WWI, all airplane manufacturing companies had to cease production, one of the many terms of the Versailles Armistice Treaty. With the company facing bankruptcy, BMW shifted to motorcycle production, soon followed by the manufacture of cars in 1928. Their current logo is a tribute to their aviation heritage.

4. Coca-Cola wouldn’t have existed without American prohibition

Coca-Cola was originally created by John Pemberton, an injured Confederate Colonel, who wanted a substitute for his morphine addiction. He called it French Wine Coca, a nerve tonic. When Atlanta passed prohibition legislation in 1886, Pemberton had to redo the formula, basically to make a non-alcoholic version of his tonic. He named the drink Coca-Cola, the drink we all know and love.

Source: Amazon

5. The McDonald’s logo is based on the shape of the stores and not the word McDonald’s

The McDonald’s logo is one of the most widely recognized in the world, probably only behind Coca-Cola. ‘M’ for McDonald’s and all that. But the truth is, the logo wasn’t inspired by the name of the company. The original store’s architecture had golden arches on either side. The owner wanted it so that people could recognize a McDonald’s outlet from a distance. So when they were redesigning the logo, they decided to take inspiration from the restaurant’s iconic architecture.

Source: Wikipedia

6. The Nike sign isn’t a tick or check mark

Originally called BRS (Blue Ribbon Sports), the company was renamed after Nike, the winged Greek goddess of victory. The famous “swoosh” symbol that’s been its logo ever since represents her wings and speed.

Source: Pichost

7. The Apple logo isn’t a tribute to Alan Turring

Although it would have been apt, the truth is far from  poetic. The most accepted theory is that Steve Jobs’s favourite fruit was the apple. Which explains why their first computer was named after his favourite McIntosh apple. Oh, and this was the first version of the Apple logo.

Source: CelebrityNetWorth

8. UPS was founded by 2 kids with a cycle and $100

United Parcel Service, or UPS as it’s better known, had extremely humble beginnings. In 1907, 19 year-old James Casey founded the company with $100 borrowed from a friend and a bicycle. The teenager also served as president, CEO and chairman. Today, the company is the world’s largest package delivery company. Not bad for a kid with a cycle.

Source: IndianaPublicMedia

9. Virgin got its name because its founders were exactly that: virgins!

This is a case where the popular story is actually true. The name came about during a brain storming session when someone suggested “Virgin”. The reasoning? Well, since they were all just starting out, they were virgins when it came to running a business.

Source: HotelManagement

10. Fanta was created in Nazi Germany

During the height of World War II, Nazi Germany was subject to a number of trade embargoes. Because of the lack of raw materials and ingredients, the head of Coca-Cola Deutschland. Max Keith, decided to create a new drink for the German market, using whatever they had – “the leftovers of leftovers”. The name comes from the German word for imagination (Fantasie), and they had to stretch every bit of it to make this drink.

Source: Tumblr

11. Puma and Adidas exist because of a family feud

In the 1920s, brothers Rudolf and Adolf “Adi” Dassler were running a successful shoe manufacturing company, Dassler Brothers Shoe Factory. However, during World War II a growing rift between the two widened due to a misunderstanding. Later, after the culmination of the war, Rudolf was picked up by American soldiers and accused of being a member of the Waffen SS (he wasn’t). Rudolf was certain it was his own brother who turned him in. The two split, with Rudolf forming Ruda (later renamed to Puma), while Adi formed Adidas. The two never reconciled and are buried in the same cemetery, but as far away from each other as possible.

 

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