Blog Archives

Why Image Is Everything – Media Psychology

Recent research reveals that image and emotion beat fact and logic Source: Why Image Is Everything Douglas Van Praet If you think you purchase the goods and services you do based upon rational thinking, think again. Have you ever wondered … Continue reading

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Going “Back Home” – Looking Back and Moving Forward – Consumer Psychology

Photo by Guillaume Bourdages on Unsplash by Dr. Donna Roberts Source: Going “Back Home” — Looking Back and Moving Forward THE STORY I was 40-something. I walked across the threshold of the house I grew up in. It was . … Continue reading

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The Psychology of Stories – Media Psychology – Donna L Roberts, PhD (Psych Pstuff) – Consumer Psychology

Photo by Clem Onojeghuo on Unsplash by Dr. Donna Roberts Source: The Psychology of Stories -Media Psychology – Donna L Roberts, PhD (Psych Pstuff) – Medium The Story Did you have a favorite bedtime story as a child? I loved … Continue reading

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Does “Closure” really bring the relief we seek? – Donna L Roberts, PhD — Consumer Psychology

by Dr. Donna Roberts Photo by Benedikt Geyer on Unsplash Source: Does “Closure” really bring the relief we seek? – Donna L Roberts, PhD (Psych Pstuff) – Medium The Story Carmela enters … “Just a small town girl, livin’ in … Continue reading

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If at First You Don’t “Succeed” . . . Fail, Fail, Again — Consumer Psychology

by Dr. Donna Roberts Source: If at First You Don’t “Succeed” . . . Fail, Fail, Again The Story I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take … Continue reading

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Generation, Generation, Generation  — Consumer Psychology

Photo by Zachary Nelson on Unsplash by Dr. Donna Roberts Source: Generation, Generation, Generation – Donna L Roberts, PhD – Medium In real estate it’s all about Location, Location, Location. In the quest to understand ourselves and others, we are … Continue reading

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